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Global Director, Customer Intelligence

Wilson Raj is the Global Director of Customer Intelligence at SAS. Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has led marketing at Fortune Global 500® companies such as Microsoft, Medtronic and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such Adweek, CMSWire , CNBC.com, CRM Magazine, InformationWeek, MarketingProfs,, ZDNet, and more. He is also the host of the Reimagine Marketing podcast. Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

Data Management
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Data privacy doesn't have to be scary

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data

Customer Intelligence
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SAS and aiMatch bring advanced analytics to digital advertising

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies.  In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements.