Author

Wilson Raj
RSS
Global Director, Customer Intelligence

Wilson Raj is the Global Director of Customer Intelligence at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish, evolve and evangelize SAS’s growth strategy for analytics-driven marketing capabilities. With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, Philips, Ameritech (now AT&T Midwest). He also advised C-level executives on digital strategy while at Publicis and also at VML and Wunderman—as part of Young & Rubicam Group at WPP. Raj is frequently quoted in global media outlets and major industry publications such as Adweek, CMSWire , CNBC.com, CRM Buyer, DM News , eMarketer, InformationWeek, MarketingProfs,, ZDNet, and more. Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

Data Management
Wilson Raj 0
Data privacy doesn't have to be scary

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data

Customer Intelligence
Wilson Raj 0
SAS and aiMatch bring advanced analytics to digital advertising

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies.  In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements.