Customer Intelligence Blog
Evolving relationships for business growth
Hi everyone! I'm excited to be a new contributer to this blog - I've taken the road less traveled when it comes to marketing. My goal out of college was to see the world which landed me in the travel industry. I later became a Certified Meeting Planner and Events Project Manager,
Integrated marketing is a very broad view of marketing as a circular ecosystem that integrates people, processes and technologies in a process from concept/idea, through planning and resource allocation to execution, evaluation and analysis that feed back into ideas and planning. That definition comes from Gartner's "Magic Quadrant" report on Integrated Marketing Management.
Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often