Customer Intelligence Blog
Evolving relationships for business growth
So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.
Last week I described our social media monitoring and response pilot, and this week I’d like to talk about some key takeaways and lessons learned while working on the pilot. Leveraging knowledge across the enterprise is key Developing a First Responders list enabled our team to respond quickly, while leveraging