Customer Intelligence Blog
Evolving relationships for business growth
I have thoroughly enjoyed hearing General Colin Powell share his viewpoints about leadership as the keynote speaker for PBLS11. I have found that so much of what he’s shared is relevant for marketers, because great marketing happens by teams of people, all working for the same purpose. It’s an environment
I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring. Yet as compelling as all
ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking
Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we will compare it to the mobile
SAS is once again a proud sponsor of the eMetrics Marketing Optimization conference, happening in New York City on October 19-21, 2011. One of the ways to participate in eMetrics that we have found the most engaging is by hosting a “Marketing Lab.” Marketing Labs are designed to allow the
I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and