Customer Intelligence Blog
Evolving relationships for business growth
“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey & Company With all of the latest buzz around digital marketing and the importance of diving in and riding the digital wave
Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re not using big data to improve your business – e.g., revenues, profits, operational efficiencies, decision making, etc. – then don’t do big
Forrester Research, Inc. recently published its latest biennial "Cross-Channel Campaign Management (CCCM) Wave" evaluation. For the third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm. This evaluation is the most comprehensive study of its kind in the Customer Intelligence space,