SAS is a leader again in the Forrester Cross Channel Campaign Management Wave


The leadership position SAS has earned comes from a strong offering and a strong market presence.Forrester Research, Inc. recently published its latest biennial "Cross-Channel Campaign Management (CCCM) Wave" evaluation. For the ​third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm.

This evaluation is the most comprehensive study of its kind in the Customer Intelligence space, and is the result of 41 evaluation criteria of all qualifying cross-channel campaign management software vendors.

This area of Forrester’s research addresses a market in which SAS is one of only 4 vendors that lead in the space.

This is the latest in a series of great analyst validation SAS has received specific to Customer Intelligence in the last ~ 36 months. This announcement is a Forrester endorsement of our leadership in software that assists companies in the execution of multi-channel campaign management initiatives. We continue to distinguish ourselves as one of the only vendors in the market rated as a Leader across the strategy and planning, marketing and customer analytics, and campaign management and optimization disciplines required of Customer Intelligence initiatives.

SAS Customer Intelligence scored particularly well with regard to its current offering capabilities, namely around its analytics, reporting, and optimization capabilities. These capabilities are clear market differentiators for SAS and place SAS ahead of other similar service providers. SAS also fared well in the Interaction Management category, highlighting the fact that SAS has the products needed to fully manage the customer decision journey - or path from research to purchase to retention. Interaction Management focuses on both inbound and outbound decision management - and the associated actions, rules, and insight that must be in place to manage these decisions.

Forrester recommends looking to SAS
if your organization needs software to help manage
this interactive marketing journey.

Anyhow - enough from me - please take a look at the full report here and see why SAS is leading the pack!


About Author

Jonathan Moran

Senior Product Marketing Manager

Senior Product Marketing Manager focusing on the SAS Customer Intelligence Solutions. Over 10 years experience in the Customer Intelligence industry. Very interested in the rise of social, the profitability of customers, and best practice retention strategies. Love talking sports, family, and music!

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