A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and
Gartner just recently released two Magic Quadrant vendor assessment reports that have important implications for marketers: The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute. The second is
Gartner just recently released its Magic Quadrant for Marketing Resource Management (MRM) report –where SAS was named a leader. SAS attains this "Leader" distinction by quantitatively outpacing 15 out of 16 other vendors on both our completeness of vision and ability to execute. The graph to the right shows SAS' continued movement toward the
Forrester Research, Inc. recently published its latest biennial "Cross-Channel Campaign Management (CCCM) Wave" evaluation. For the third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm. This evaluation is the most comprehensive study of its kind in the Customer Intelligence space,
Recently, SAS was positioned well into the leader’s quadrant for Marketing Resource Management (MRM). This is a great accomplishment for our Customer Intelligence division – and highlights the hard work we have accomplished over the past two years. In this post, I wanted to provide a little more detail around
