Customer Intelligence Blog
Evolving relationships for business growth![Top 5 "Moneyball" lessons for marketers from Billy Beane](https://blogs.sas.com/content/customeranalytics/files/2012/05/Billy-Beane.jpg)
SAS is hosting the second annual SAS Financial Services Executive Summit today at SAS global headquarters with executive leaders from the banking, insurance and capital markets industries. The theme of the show is "Ignite," which references coming together, sparking innovation and inspiring change. The keynote speaker is a very well known change agent
![Conversational marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Conversations are dynamic and free flowing. One idea begets another. As people interact and knowledge is shared, perspectives can change … and with them, expectations. Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times
![Customer analytics improve the odds at Seminole Gaming](https://blogs.sas.com/content/customeranalytics/files/2012/05/Ralph-Thomas-FullShot-2.jpg)
We had the good fortune to have Ralph Thomas, Ph.D., VP of Strategic Analytics and Database Marketing from Seminole Gaming, participate in our integrated marketing management panel at the 2012 SAS Global Forum Executive Conference along with his colleagues from Office Depot and Best Buy. Each panelist presented a short
![4 perspectives on finding profitable growth](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item. Make bets on each, without understanding
![The future of customer intelligence (CI) and integrated marketing management (IMM) solutions](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Over the next few weeks, I will address the topic of where I see Customer Intelligence (CI) and Integrated Marketing Management (IMM) solutions moving over the next 3-5 years. I have been doing some work around strategy and really considering how our marketing strategy will align with our product vision
![Effective customer engagement strategies in health care](https://blogs.sas.com/content/customeranalytics/files/2012/05/Panel.jpg)
I had the pleasure to sit in on a panel discussion at the the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for