Customer Intelligence Blog
Evolving relationships for business growth
The title of this post comes by way of Benjamin Franklin sometime in the 18th century (Thanks, Ben.). Despite the age of this wisdom, the world is littered with examples of marketing efforts that have prepared for and executed against failure, often with spectacular results. Some of the most recent
On advantage of being a marketer at SAS right now is that we have a roughly 35-year head start on our competitors in terms of helping organizations manage big data. And because much of big data is driven by customer data, marketing is ground zero for big data in most organizations.
This post originally appeared in our SAS Voices blog, published by my colleague and fellow blogger Courtney Peters. It's a great story about how Oberweis Dairy harnessed the power of marketing analytics to cultivate loyalty. That effort has helped them grow from a family-owned dairy farm to a major regional food manufacturer
The idea of customer centricity in marketing is as "old as dirt" - it's probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations? The
I have been fortunate enough to work on some of our various marketing analytics’ implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall
Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row. In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really