How retail gets it right with analytics

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Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register / online shopping cart is where the supply curve and the demand curve meet, generating an endless stream of customer data made very valuable with analytics.

Retail Silhouette2

Your customers know when you get it right.

So what can retailers do with analytics?

  • First and foremost – ask and answer questions more quickly and completely.
  • Solve more complex problems than previously thought possible.
  • And gain deeper insights into customers’ tastes, preferences and likely next moves.

Some retailers, such as Chico’s, use analytics to link web browsing to store purchases so they better understand the overall shopping patterns and preferences of customers.

With analytics, retailers can know exactly what customers want – and make sure they get it. Wouldn't that make a difference?

Imagine knowing their preferences, buying behaviors and what they are thinking (and saying) about your brand. Retailers are doing that with analytics. Then imagine using that insight in both marketing and merchandising decisions – so everything in your operation begins and ends with the customer. Accurately. Profitably. And more meaningfully for the customer.

With analytics, retailers can know every customer and make interactions more personal – online, offline and omni channel.

With analytics, retail gets it right. Everything at the right price, in the right place and at the right time.

Want to learn more? Click on the video frame below and watch – it’s only a minute and a half and well worth your time.

 

 

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About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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