Tag: omni-channel

Jonas Munk 0
Building customer profiles in the era of big data

Following my latest blogpost on the subject of executing omni-channel strategies, the first step is to obtain a greater overview and understanding of your customers. In recent years, the massive increase in data volumes and the variety of sources have completely changed the concept of customer profiles for most companies. From

Jonas Munk 0
A process for executing an omni-channel strategy

One of the central marketing concepts for most companies across industries in recent time is omni-channel marketing. The main idea is to ensure a consistent and comprehensive customer experience across all points of interactions, regardless of time, place and context. Appealing as the thought might be, most companies struggle with

Customer Intelligence
John Balla 0
Why focus on integrated marketing?

Integrated marketing is a very broad view of marketing as a circular ecosystem that integrates people, processes and technologies in a process from concept/idea, through planning and resource allocation to execution, evaluation and analysis that feed back into ideas and planning. That definition comes from Gartner's "Magic Quadrant" report on Integrated Marketing Management.

Customer Intelligence
John Balla 0
The five keys to content-powered marketing

Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly,  content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And