Customer Intelligence Blog
Evolving relationships for business growth![Want to be leading edge? Lead your edge. Boarding gates for commuter flights at Washington's National Airport can be tricky.](https://blogs.sas.com/content/customeranalytics/files/2013/08/DCA-Gate-35A.jpg)
So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have
![Let customers show you how to improve your marketing](https://blogs.sas.com/content/customeranalytics/files/2013/08/1-SAS_CXA_Infographic.jpg)
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.
![3 lessons in social media monitoring and response](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Last week I described our social media monitoring and response pilot, and this week I’d like to talk about some key takeaways and lessons learned while working on the pilot. Leveraging knowledge across the enterprise is key Developing a First Responders list enabled our team to respond quickly, while leveraging
![Everything’s going mobile – including your wallet](https://blogs.sas.com/content/customeranalytics/files/2013/08/phone-3.jpg)
With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop
![Where do devices fit in your marketing plan? Mobile devices allow on-demand content creation, like selfie pictures.](https://blogs.sas.com/content/customeranalytics/files/2013/08/A-Lilly.Normandy.Selfie.jpg)
How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year, I find myself increasingly asking that question. Like all marketers today, I do my best to stay relevant to my audience
![4 steps to formalize your social monitoring and response program](https://blogs.sas.com/content/customeranalytics/files/2013/08/tweets.png)
Brands like Comcast, Dell, and Nike have made names for themselves on Twitter as customer service pros. Their responses to customer mentions in the social sphere are known for being useful, timely and fun. At SAS, we were hoping to develop a similar program for monitoring and responding to our