SAS a leader in the Gartner Campaign Management Magic Quadrant, again!


A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and ability to execute.

Gartner named SAS a leader in campaign management the 9th year in a row!SAS® Customer Intelligence helps organizations get in sync with the customer journey by enabling them to combine direct and indirect communication channels – websites, stores, catalogs, direct mail, email, mobile, etc. – and take action using the customers’ channel of choice. And continuous improvements are what keep SAS a leader in this area.

Recent updates to SAS Customer Intelligence improve offer staging and real-time arbitration. With consumers increasingly demanding faster service, this helps brands deliver immediate and appropriate response across digital and traditional channels. Supplying a next best offer or action to a consumer – one that is anticipated and contextual – is the Holy Grail for brands striving to advance their marketing, service and support.

Providing this organic and refined next-best-action capability positions SAS as the analytically based, decision-making “brain” within enterprise marketing today.

Other new features include:

  • Improved “next best offer” management. Marketers can set offers to be arbitrated at the individual customer level, easily deliver consistency across all channels and centrally set customer eligibility criteria as part of each individual offer.
  • Real-time “optimization” score code generation. Marketers can optimize unseen customers (those not contained in a group of campaigns or decisions) and reuse and deploy the score code in real time in both native and third party applications
  • Enhanced campaign management and deployment across environments. Analysts can update inbound and outbound campaigns in real time, without taking campaigns out of production.

Gartner says “leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

Analyst firm evaluations like these include an assessment of existing customers using SAS Customer Intelligence for powerful, analytically-driven marketing. And we're very grateful for our many loyal fans and customers. If you're not currently using SAS Customer Intelligence in your marketing, do let us know.

We've earned our stripes as a leader and we can help make you a leader, too.


About Author

Jonathan Moran

Senior Product Marketing Manager

Senior Product Marketing Manager focusing on the SAS Customer Intelligence Solutions. Over 10 years experience in the Customer Intelligence industry. Very interested in the rise of social, the profitability of customers, and best practice retention strategies. Love talking sports, family, and music!

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