Customer Intelligence Blog
Evolving relationships for business growth
Lurkers have earned a bad rep. They are the lepers in the social media community… outsiders who don’t participate…they lurk in the shadows quietly consuming content but, never contributing, never sharing. They are the plague in the social media world. Who needs that, right? Well…everyone…actually. In a recent discussion at
Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series of Lead Management Automation posts. While Will focused on outlining the digital marketing challenges we faced at SAS, I focused on solving those challenges. Here
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive