Customer Intelligence Blog
Evolving relationships for business growth
As a marketer, we must constantly think about engagement and conversion strategies with our customers and prospects. Specifically, B2B digital marketers have been holding some of their best content hostage behind registration pages. Even though conversion numbers continue to dwindle, this tactic is still the cornerstone for lead generation. We
Our friend Martha Rogers recently blogged about her trip to Arkansas for a Walmart Analytics Day. She says, "I can tell you that up close, the folks here believe the customer is number one. It's even part of the 'cheer' that the hundreds of people here did. Loudly." You should
Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,