Dream big with customer analytics


Our friend Martha Rogers recently blogged about her trip to Arkansas for a Walmart Analytics Day. She says, "I can tell you that up close, the folks here believe the customer is number one. It's even part of the 'cheer' that the hundreds of people here did. Loudly."

You should read the whole post to get a sense of what was covered - including keynotes from Tom Davenport and Colleen McCue - and learn what Martha found most fascinating, but I wanted to share my favorite quote here from her post.

"I have a dream. I dream that every executive who gets up at 4:30 in the morning to check the product sales numbers [will]get up and first check the customer metrics. The company that does that will be unstoppable." - Cindy Davis, executive vice president of global customer insights." 

Now that's a dream that every customer advocate should share. Wouldn't you agree?


About Author

Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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