Customer Intelligence Blog
Evolving relationships for business growth
In my last post, titled The Multichannel Campaign Management Triple Play, I talked about the three main customer challenges that we solve with our Customer Intelligence solutions – namely finding the best growth opportunities, taking the best marketing action, and then maximizing cross business impact. I promised I would be back to
Is Google+ the new David to Facebook’s Goliath? In my opinion... No. But, that doesn’t mean it isn’t becoming a viable social media channel that has made significant leaps and bounds in the way we approach social media networks. Let’s look at the “pluses” and minuses of the channel and
If you dabble (spend every waking moment) on Facebook like some people, you will have probably noticed that Facebook introduced, not only some new features in the last few months but, also new focuses. Most of these changes increase the usability of the channel (and ultimately drive old school users