If you dabble (spend every waking moment) on Facebook like some people, you will have probably noticed that Facebook introduced, not only some new features in the last few months but, also new focuses.  Most of these changes increase the usability of the channel (and ultimately drive old school users nuts)…some, though, indicate a shift in the way Facebook has marketed itself in the past.  Now, they are much more cognizant of the marketing/business value behind the platform and are strategically implementing upgrades to lure more brand participation.

 Changes of note (and what it means for you):

• Down with “Tabs” – The “Tab” selections that used to be prominently displayed at the top of every Facebook Fanpage have vanished, only to be replaced by a listing of page sections in the left column below the profile pic. Minor aesthetic alteration? Not if you are an admin aware of the navigation behind the remainder of the page. Some advice (stolen from The Social Media Examiner): keep your profile pic to under 200 pixels high, incorporate text into the profile pic to “highlight” certain sections, focus on concise navigation
• Page/Personal Shifting – Facebook now allows page admins to interact throughout the channel as their page. You can now comment, post, and like other Facebook pages as the page you are an admin for. Facebook has provided a nifty and convenient toggle button to do so.
•  Page Activity Email Notifications – As a page admin, you can now opt-in to receive an email alert every time someone posts on your page.  (Edit page – Your Settings>View all Settings for your Pages>Change Email Settings for Individual Pages)
• Say Goodbye to FBML and hello to Iframes – Static FBML allowed users to create custom tabs, now the future lies in Iframes.  The Good: Iframes allows much more flexibility for applications development since these pages are hosted external to Facebook. The Bad: You have to be pretty well-versed in web development. (Creating Iframe Apps on Facebook)

 Other REALLY important things you should know: (that other people can say better than me)

• Did you know 33% of Facebook posting is Mobile? I didn’t think so. Facebook is making a strong commitment to mobile content.
• Deals and Check-ins
• Chat…on a whole new level!
• Picture Auto-tagging – both uber-cool and a little creepy.

 Resource Recommendation of the Post: Hubspot’s Ebook: Facebook Marketing 2011