Customer Intelligence Blog
Evolving relationships for business growth
In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies. In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements.
Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like
Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now. And what an intriguing industry it is! Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it's become even more interesting (it’s also one