John Bastone

John brings 15 years’ experience across many marketing disciplines, including direct marketing, analytics, consulting, product management and product marketing. He frequently represents SAS at global marketing conferences, including those hosted by Direct Marketing Association (DMA), National Center of Database Marketing (NCDM) & American Marketing Association (AMA), speaking about best practices and futures in the areas of social media and customer analytics. John has his Bachelor’s in Public Relations from the University of Florida, and Master’s degrees in Information Systems Management (MS/ISM) and Business Administration (MBA) from the University of South Florida. John currently resides in Tampa, FL. If you would like to connect with John directly, send a personalized connection request to his LinkedIn profile of or send connect to @johnbastone on twitter.

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John Bastone 0
Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like