Customer Intelligence Blog
Evolving relationships for business growth
When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation
Today is Father’s Day in the United States, so as I did on Mother’s Day with advice from moms, I gathered fatherly advice from my coworkers, and my friends and colleagues in other organizations to see if I could relate the words of wisdom to marketers. For some, the dads have chosen to
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they