Customer Intelligence Blog
Evolving relationships for business growth
Five years ago, banking’s Holy Grail was knowing customers and providing them with the best offers. Today, the goal is still knowing customers — but the ultimate goal is providing the best customer experience. That may involve an offer – or it might be something else. And figuring out what
The recent uptick in buzz around Hadoop caught my attention, and as always, my what’s-in-it-for-me filter kicked in, so I started sniffing around. It turns out that Hadoop brings some big advantages to the world of data that we marketers depend on so much, and as a result, I think
Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When he was CEO of global retail giant Tesco, he presided over an organization that became the UK’s biggest retailer and enjoyed sustained robust growth - more than 10% annually over 20