Customer Intelligence Blog
Evolving relationships for business growth![Top 5 takeaways from the Event Marketing Summit](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Today I am happy to present a great guest blog post from my friend, Michele Reister. Michele is a field Marketing Specialist in SAS' Education and Training group. Last week Michele attended the Event Marketing Summit in Chicago. And by 'attended', I mean attended! She sat through one workshop, one
![9 skills every marketing manager needs to look for](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
In the past eighteen months as a marketing organization, we have spent a significant amount of time realigning strategy, reallocating resources, and in some cases hiring new marketing employees. So what’s driving this recent hiring and shifting? The dramatic changes and the rate of change that is happening in the
![Have you left a comment on this blog in the last week?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Our SAS blogs are getting hit hard with what I can only describe as contextual spam, or maybe intelligent spam. I've heard several other people mention it lately, including Chris Brogan in a post called "Thoughtful Blog Spammers Welcome." Basically, the comments are relevant to the content of the post
![MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.
![MarketingProfs B2B: Getting Strategic with Your Brand](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with
![Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with