Adele Sweetwood
Senior Vice President of Global Marketing & Shared Services

Adele Sweetwood guides marketing strategy and go-to-market programs for SAS. Her responsibilities span field and digital marketing, demand generation and marketing sciences, as well as retention and event marketing. She oversees digital investments in advertising, content, search and social media.

Her 30 years of marketing leadership feed her passion for connecting with customers on their own terms. Most recently, she led the transformation of SAS’ marketing organization to meet the opportunities of a globalized market.

The author of The Analytical Marketer, Adele empowers her organization of 400 marketers with data and analytics to grow revenues and optimize customer interactions.