Customer Intelligence Blog
Evolving relationships for business growth
If you are reading this and you are doing so because the #DigitalMarketing got your attention, then I’ve succeeded! The ‘term’ digital marketing is trending, showing up in white papers, blogs, and other social media, so it was a natural to use the term in the title. Digital marketing is
“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite you to put on your consumer cap for a minute and answer these questions: How many loyalty cards do you have and how many of those
Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, the time horizon on our perspective has broadened into the future by progressing From descriptive analysis (What happened?) To diagnostic analysis (Why did it happen?), To predictive analysis (What will happen?) and then To prescriptive