SAS Customer Intelligence in the Big Apple


During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person:

CRM Evolution Conference & Exhibition
This event begins on Monday, August 2 and ends on Wednesday, August 4. Visit us at any time during the show in booth 117, where we will showcase our Customer Intelligence solutions. SAS is proud to be a platinum sponsor of this major annual event, and we've invited two of our customers to share their experiences with driving marketing success using customer analytics:'s Nachiket Desai will be in Room A103 at 2:15p.m. on Monday, Aug. 2,
Wyndham Worldwide's <a href="" title="Managing Director for Endless Vacation Rentals and Revenue Management
">Sean Lowe will be in Room C202 at 11:45a.m. on Tuesday, Aug. 3

Registration is being handled by the show organizer and SAS customers can get a 25% discount off admission by using the "VIPSAS" code. REGISTER HERE

The SAS New York Tweetup & Web Analytics Monday Reception
This hospitality reception will be held in the Basement Lounge of the Houndstooth Pub on Monday, August 2 from 6:30p.m. until 8:30p.m. This will be a great opportunity to mingle with marketers attending the conference, as well as New York members of the Web Analytics Association, who we're working with to promote this event. We'll have a drawing for a FLIP video recorder, so come join us! REGISTER HERE.

CRM Evolution Executive Breakfast
This exclusive event is happening on Tuesday, August 3 from 7:45a.m. until 8:45a.m. at the Marriott Marquis Hotel at Times Square. SAS is the exclusive host of executive attendees at CRM Evolution and SAS executive-level customers in New York City for a closed-door session with Forrester Analyst Dave Frankland and CRM Media's Editorial Director David Myron. REGISTER HERE

The Strategic Customer Intelligence Dinner
We're coming across the river on Thursday, August 5 to host an executive dinner in Hackensack, NJ at Morton's Steakhouse in "The Boardroom," their private dining room. The evening will begin at 6:00p.m. with refreshments served during a newtworking reception, followed by remarks from Forrester Analyst Dave Frankland. Dinner will follow featuring Morton's world famous steak, chicken, salmon or vegetarian option. After dinner, Jeff Hoffman of Chubb & Sons insurance company will highlight his company's experiences in driving success using customer analytics. John Bastone of SAS will provide closing comments to wrap the evening at 9:00p.m. REGISTER HERE.

This event is also the big unveiling of the new creative theme we plan to use this year centered around apples. Our creative team peeled away at it and got to the core of the true essence of SAS Customer Intelligence. Come by booth 117 to check it out - also, we'll be handing out Green Apple Jolly Rancher candies.

If you can't be with us in the Big Apple, be with us virtually by following our official Twitter account: @SAS_CI, or follow the CRM Evolution list on Twitter: @CRMevolution/crme2010, or the CRM Evolution Group on LinkedIn.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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