Customer Intelligence Blog
Evolving relationships for business growth
Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired
We live in the age of data. From global warming stats to customer behavior patterns, new technologies have made it easier to collect, store, access and analyze information. But our use of these technologies has also eroded our attention spans and fueled post-truth misunderstandings. To combat these trends, the question
According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at