El deseo de mejorar la experiencia del cliente se ha convertido en el impulso para el desarrollo de un nuevo marketing que se ejecute mediante los canales adecuados y logre un impacto en tiempo real sobre los públicos. Para esto es necesario conocer las preferencias de los clientes a
Jahreswechsel bieten sich für Bestandsaufnahmen an. Mit ein wenig Abstand betrachtet fällt mir auf, dass die Spezialisten-Themen „Analytics“, „Big Data“ und vor allem „künstliche Intelligenz“ (KI) längst im publizistischen Mainstream angekommen sind. Täglich erscheinen in allen möglichen Publikumszeitschriften neue Artikel, die zwischen Euphorie und Pessimismus jede Facette anbieten. Grund genug,
With all the talk about Bitcoin in the news lately, I decided it was time I created a Bitcoin graph! Follow along as I track down the data, create a graph, and then polish up that graph to make it shine. But before we get started, here's a little example
One of the most exciting features from the newest release of Visual Data Mining and Machine Learning on SAS Viya is the ability to perform Market Basket Analysis on large amounts of transactional data. Market Basket Analysis allows companies to analyze large transactional files to identify significant relationships between items.
Sin duda, la industria del retail se ha transformado radicalmente en lo que va del presente siglo. La manera en que las empresas y consumidores interactúan ha rebasado el espacio físico de las tiendas para trasladarse a nuevos canales: sitios de comercio electrónico, aplicaciones móviles, call centers, medios sociales y
Former U.S. Chief Technology officer Megan Smith stressed the importance of continued investments in science, technology, engineering and mathematics (STEM) in her keynote address at SAS Analytics Experience, sharing a quote from George Washington. In his first address to Congress, in 1790, Washington said, “There is nothing which can better
2018, el año de la economía analítica Imaginemos que para formar una beta que crece continuamente está basada en datos generados diariamente por una organización –a partir de sus actividades productivas, transacciones y relaciones con clientes y proveedores, por ejemplo. Ese cúmulo de información no tiene ninguna valía per se;
For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used
Seit einigen Tagen ist das brandneue Release von SAS Visual Analytics verfügbar. Ich habe mich natürlich gleich drangemacht, die neue Ausgabe auf Herz und Nieren zu prüfen. Herausgekommen sind neben vielen neuen Funktionen auch die Top-10-Gründe, warum Sie für Ihre Big-Data-Strategie mit SAS Visual Analytics, kurz SAS VA, die besten
Llega el 2018 y trae consigo una serie de modificaciones en la recopilación de datos, ¿en qué sentido?... A partir de este año ya no será tan fácil poder reunir el perfil de una persona, ya que los negocios sufrirán un cambio importante en materia de protección y privacidad de
Revista Gerente, publicación dirigida a C-Leves de las principales empresas colombianas, destaca la visión de SAS frente a este tema, en la que Vivian Jones, Country Manager de SAS para Colombia y Ecuador, asegura que “es el momento adecuado para sacar provecho de la economía analítica, ya que los análisis
Behavioral health information technology (HIT) adoption efforts have struggled and are still plagued by a number of challenges. Since 2011, the federal government has incentivized the industry to the tune of $37 billion. However, according to US Senator Sheldon Whitehouse (D-RI) “psychologists, community mental health centers, psychiatric hospitals, and others
Han transcurrido varios años desde que el e-commerce llegó a los sitios web y conquistó el mercado de compras en línea, pero nada de esto fue posible por el marketing, la parte estratégica para vender productos para las personas que desconfiaban del internet, tal vez porque la costumbre controlaba los
Without a prepared and available workforce, a community, county or state will slowly decline and ultimately die. Why? Lacking a skilled workforce, a company cannot grow and compete. And if a company can’t grow and compete, it leaves, and the community suffers. Ever hear someone say, “I can’t find a
Jim Harris says a data-driven business can make decisions faster, using better data, with more transparency about results.
Liebe und Mathematik: Auf den ersten Blick gibt es wohl keine zwei Welten, die weiter voneinander entfernt sind. Hannah Fry hat auf der Analytics Experience in Amsterdam das Gegenteil bewiesen: Mathematik kann das Geheimnis einer glücklichen Partnerschaft aufdecken und sogar eine Scheidung vorhersagen. Im Gespräch geht die Dozentin für „Mathematics
Donald Trump is pretty spry and energetic for an old guy - he's currently 71 years old, and seems to have more energy than I do (and I'm about 20 years his junior). But is he the oldest US president? Well, as with many questions ... it depends. Follow along
From national parks and healthcare to taxes and nutrition, federal civilian agencies feature an incredibly large and diverse set of missions. These agencies oversee almost every aspect of American life with an endless sea of projects, programs and general oversight. But, as Deloitte Consulting’s Mark Urbanczyk said during a recent
Native American health continues to lag behind other populations in the US. In fact, the American Indians and Alaskan Natives (AI/AN) population lives, on average, 4.4 fewer years than the rest of the US population, and is experiencing significant disparities in a variety of health indicators. The numbers reveal this stark
A steady drumbeat of news coverage makes one thing clear: Opioid abuse is rising and has reached epidemic levels throughout our country. Overdoses from the diversion and abuse of prescription opioids are one cause of the surge in deaths. Overdoses from heroin and other illicit synthetic opioids (such as heroin,
In this education analytics series of blog posts, we have been on a journey to learn how education customers are turning their data into insights to be a more data-informed and analytical organizations. In my first five posts in the education analytics blog series, we learned how education customers are using SAS,
If you're preparing a big Thanksgiving dinner, then you don't want to leave out the most popular side dish, do you?!? But what is the most popular side dish? ... If you don't already know, then perhaps some data & analytics can help! But before we get started, here's a
I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
Improper payments continue to plague the federal government, though many actions are in motion to help turn the tide. The Trump Administration’s Building a Better America: A Plan for Fiscal Responsibility, released in July 2017, emphasizes reducing improper payments, currently estimated by the Government Accountability Office (GAO) to total
Esta es una historia típica en la solución de problemas en las industrias de cualquier giro, con una solución que todos han escuchado, pero no lo aplican por falta de información. Hoy conocerá a SAS VIYA, el complemento perfecto que lo introducirá en un mundo completamente nuevo de analítica para
I wish this were a blog about a new super-affordable airline, but instead capital flight is the illegal movement of money from its country of origin, transit or destination. This movement of money through facilitators is creating a hyper-breed of criminal enterprise using the regulations of the world’s financial systems
In my first four posts in the education analytics blog series, we learned how education customers are using SAS, the positive impact for their users and institution, and some of their best practices. In talking to customers for this series, one of the many things we've learned is that they
If you plan to travel abroad and see the world, you'll need a passport. And, depending on several factors, you might also need travel visas. Which passports allow you to travel with the least amount of hassle (and the least amounts of visas)? Let's create a map to help you
Es claro que este año que está por finalizar ha traído grandes cambios para todo el mundo en cuanto a transformación digital se trata, se estructuraron cambios en las industrias, la economía e incluso las formas de comunicación con sus clientes. Pero la tecnología no se detiene y cada día
Es claro que este año que está por finalizar ha traído grandes cambios para todo el mundo en cuanto a transformación digital se trata, se estructuraron cambios en las industrias, la economía e incluso las formas de comunicación con sus clientes. Pero la tecnología no se detiene y cada día que pasa
