If you're like most large organizations, you've got a bunch of business intelligence and analytic applications at your fingertips. In my prior organization, a large insurance company, I believe the magic number of tools that the organization had to support was north of 40. No kidding. Now, this is a
A professional acquaintance and an expert in statistics once told me that if you don't understand how to perform the process of analytics through programming - the creation of the data flow, the transformation of the variables and the development of the statistical procedure - then you had no business
It seems like each week brings news announcing yet another software vendor acquisition by one of the giant software conglomerates. This approach of purchasing a specific capability to fit into the ever growing portfolio of technology does not show signs of stopping in the near future. Matter of fact, several
The recent mail bomb attempt on US-bound cargo and commercial airliners is another reminder of the terrorist threat the United States continues to face. While there may be a lull in the news cycles from time to time, the threat is there every day. A key component in detecting and
Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only
Last month I attended the Predictive Analytics World conference in Washington DC. It attracted more attendees from last year with broad representation from multiple industries. The conference was kicked off by Eric Siegel’s keynote focusing on Five ways predictive analytics cuts enterprise risk. The gist of his presentation was to
Though this is a busy time of year for SAS’ Education Division with the second A2010 Analytics Conference in Copenhagen and the thirteenth M2010 Data Mining Conference both just recently completed, I had the opportunity to catch up with Bob Lucas, PhD, who oversees statistical training at SAS. Anne: Bob,
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
I recently returned from the 117th Annual Conference of the International Association of Chiefs of Police (IACP) held in Orlando, Florida. It was a tad surreal to be back with the association members and colleagues with whom I worked so closely for almost eight years when I called IACP my
In a classic Saturday Night Live skit back in the 70s, Dan Aykroyd portrays a man promoting his book about being mauled by a bear. Aykroyd says, “I want to emphasize – Never feed a marshmallow to a grizzly bear like this” He places a marshmallow partly in his mouth
This is the second in my two-post interview series with Gert Laursen and Jesper Thorlund, authors of the book, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Part one covered data visualization and the cross-functional purpose of business analytics. Here, we talk about analytic talent, measuring innovation and educating
Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
When Chris Brogan started his social media marketing agency New Marketing Labs, he stated that he would only work with Fortune 100 companies. He had no clients at the time, but lo and behold, Fortune 100 companies came calling. Now the agency’s client list includes Sony, Microsoft, PepsiCo, all of
How do you maintain a local feel in a central organization of 810 department stores in 45 states? Speaking at The Premier Business Leadership Series in Las Vegas, Steve Nevill, Executive Vice President of Inventory Management and Support for Macy’s.shared how the retailer (which had $23.5 billion in sales in
Organizations have massive amounts of data at their disposal, yet they often fail to utilize it in any meaningful way. But analytics is enabling many firms to aggressively use their data in key business processes with impressive results. You have more information at hand about your business than ever before,
Jim Davis, SAS CMO’s keynote address at the Premier Business Leadership Series this morning was about anticipating and managing change, including these six questions all organizations need to ask: Where should we leverage business analytics? Any part of a business can benefit, but the payoff is greatest where you are
Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers
Monster.com was the pioneer in the online recruitment industry. To maintain its competitive advantage more than a decade later, the company has taken the data-driven road using research, business intelligence and predictive analytics. Jean-Paul Isson, Vice President of Global BI and Predictive Analytics at Monster Worldwide spoke today about how
At the Premier Business Leadership Series today, Paul Arsego of Northeast Utilities offered up these ten steps to advancing business analytics adoption – to a packed house of attendees. Given the standing room only for his presentation – and the attendance at this conference -- it seems that people are
I recommend the book Business Analytics for Managers: Taking Business Intelligence Beyond Reporting for managers who want a strategic view on what it takes to create ongoing value from data. To tap into more of the strategic thinking in this book, I asked authors Gert Laursen and Jesper Thorlund a
One of the primary goals of this blog is to establish our contributors and by extension, SAS, as thought leaders in a variety of state & local government areas. It’s also a goal of the upcoming SAS Government Insights publication, which includes a thoughtful opinion piece about what it means
In honor of the United Nations World Statistics Day (October 20, 2010), let’s not leave finance out of the party. In fact, let’s continue with our focus from last time on the analytical and decision support payback afforded by Activity-based costing, perhaps the most underappreciated finance tool for adding value
Today SAS joins thousands of others across the globe to celebrate the first World Statistics Day, proclaimed by the United Nations as a way to “help strengthen the awareness and trust of the public in official statistics.” More than 85 government agencies in nearly 70 different countries around the world
Anne Milley: Congratulations on the success of the now two-year-old and growing Predictive Analytics World (PAW) conferences! What's the best way to learn about the conference? Eric Siegel: Thanks! Well, there are overviews of Predictive Analytics World DC (Oct 19-20) and Predictive Analytics World London (Nov 15-16), but in fact
It is inspiring for me to see the determination of government employees working to provide us the level of service we have all grown accustomed to even in the midst of "The Great Recession". I don’t need to tell you that the need for government services goes up dramatically during
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
The shortfall in 2010 state and local government budgets is not news. But it remains the biggest issue facing state and local governments today – and will continue well into tomorrow. Existing gaps are projected to widen further in 2011, throwing departments and agencies already on the edge further into
