Customer Intelligence Blog
Evolving relationships for business growth
Integrated marketing is not a mere discipline, or an approach to marketing. It's a description of the mindset necessary for marketers to rise to the challenges of empowered customers, regulatory change and technological evolution that includes big data. That was a recurring theme in this week's Integrated Marketing Week conference by the
Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics. In my role, I focus on demand generation via online channels, both inbound and outbound. As our web footprint has grown, so has our data and its irrevocable bond with digital marketing. As digital
THUMP. Jolted out of a deep sleep, I intuitively sat straight up in bed. What had just happened? It felt like the house had just jumped. But wait: Houses don’t jump. Still groggy, I squinted at the clock across the room to check out the time. It was 6:25 A.M.