Customer Intelligence Blog
Evolving relationships for business growth
Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is
When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile
Editor's note: Learn more about SAS 360 Plan, the latest addition to the SAS Customer Intelligence 360 solution. We all know that digital platforms have transformed the role of marketing in the last few years; however, in many organizations, marketing operations hasn’t kept pace with that innovation. Marketers need to be
In May of 2016, I expressed my personal excitement for the release of SAS 360 Discover to the SAS platform, and the subject of predictive marketing analytics. Since then, I have worked with brands across industries like sports, non-profits, and financial services to learn about valuable use cases. Before diving
Having been involved in some capacity in more than 100 Customer Intelligence (CI) sales and implementation cycles, one of the most common questions perspective clients ask me is: “What do we need to do to make this project successful?” Over the years, I have distilled six themes that ultimately determine
Eidtor's note: Andrew Fowkes, Head of Retail Centre of Excellence at SAS UK & Ireland, explores the factors driving some retailers to excel and others to fail in a complex environment A stark polarisation is now emerging between winners and losers on the high street. Companies that have focused on