Customer Intelligence Blog
Evolving relationships for business growth
According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting. What we now know as a "jingle" first aired on Christmas Eve in 1926, touting the merits of General Mills' Wheaties cereal. As we all know, musical messages have since become a staple for advertisements on
My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one
2011 has been a big year for social media at SAS. Our award-winning blogging program got a major makeover We relaunched the Knowledge Exchange in WordPress to provide great thought leadership content to our customers We debuted new corporate social media presences on Facebook and Google+ The popular support.sas.com discussion
Let's start with a true/false quiz: True or False: Nobody comments on B2B blog posts. True or False: Quality blog posts will always generate comments on their own without promotion. True or False: Using your personal contact list to draw commenters to your blog is cheating. True or False: The only
In my last blog post, titled Taking the Best Marketing Action, we focused on making sure our marketing activities were relevant, optimized, and automated. Getting to this place within your marketing organization takes work, but the payoffs from having these processes set are phenomenal in terms of efficiency. SAS Customer
One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content. And this blog is a great way for me to share some of the best of the best. When it