Customer Intelligence Blog
Evolving relationships for business growth
Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I was reading, one line stuck out to me on the first page of the paper: “The key to making sense of mobile
What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is
There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting