Customer Intelligence Blog
Evolving relationships for business growth![How to succeed at marketing in Asia](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but according to David, banks
![Is Facebook a challenge or an opportunity?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others. Warren sees these channels becoming more of a marketplace, reducing the reliance on the
![For financial services companies, the customer rules!](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
We just completed our largest annual event for Financial Services, the SAS Financial Services Executive Summit, where the theme was using analytics to drive innovation and create change. Even in the earliest stages of planning, it was clear that the customer would loom large in our content because that’s what’s
![Big data is a big issue for marketing](https://blogs.sas.com/content/customeranalytics/files/2012/05/FS.BigDataPanel1.jpg)
Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert
![Check assumptions to be sure you understand the customer](https://blogs.sas.com/content/customeranalytics/files/2012/05/FS.Matters.Solns3_.jpg)
As a marketer, one of the highlights of the SAS Financial Services Executive Summit has been the interactive session titled "Exploring and Exploiting Trends to Really Understand Today's Customer." The session involved all participants engaged in case studies, which included a facilitator and graphic artist from Matter Solutions. This session provided
![How well do you know today's customer?](https://blogs.sas.com/content/customeranalytics/files/2012/05/FS.Lori_.Panel_.jpg)
Today's second annual SAS Financial Services Executive Summit included a great panel discussion moderated by Lori Bieda from SAS, and featuring Greg Holzwarth, SVP and Managing Director, Customer Information Management at SunTrust Bank, Harvey Koeppel, former CIO and SVP of the Global Consumer Group at Citigroup, and Joseph Grillo, VP of