Customer Intelligence Blog
Evolving relationships for business growth![Improve outcomes with cross-channel campaign management](https://blogs.sas.com/content/customeranalytics/files/2013/01/NRF.Boothpic.jpg)
One of the amazing things I’m finding about the National Retail Federation’s “BIG Show” is the incredible amount of experience and knowledge walking the halls. There are 10-, 20- and 30-year veterans of the retail world everywhere you turn. Two of those professionals – Office Depot’s Alan Adams and Kerem
![3 big trends show why #NRF13 is "Retail's BIG Show"](https://blogs.sas.com/content/customeranalytics/files/2013/01/NRF.2013.EntryHall.jpg)
It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends
![Change is the only constant at #NRF13, "Retail's BIG Show"](https://blogs.sas.com/content/customeranalytics/files/2013/01/NRF.2013.Barcode.jpg)
Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile.
![10 steps of marketing analytics for personalized national retailing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
It's remarkable how the women my life really like shopping at the different Chico's FAS stores. I think a big reason is that somehow they manage to deliver a boutique experience for every customer at all their stores. That's not an easy feat when you run over 1,000 stores nationwide under 4 different brands: Chico's, White
![Marketing in the middle - a C-suite game?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
The Economist Intelligence Unit recently published a report that highlights some C-suite dynamics that remind me of that childrens' game "monkey in the middle." The report details multiple ways in which surveyed CMOs believe one thing about the role of marketing in the company, and then their other functional peers (CIO,
![Exponential change vs. incremental improvement](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
As we turn the calendar to a new year, we tend to take a look at our lives and make some goals for improvement. Maybe it involves fitting in our favorite pair of jeans again or finally starting the next great American novel. Change and improvement are second nature in