Customer Intelligence Blog
Evolving relationships for business growth
In part one of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. In part two, we will share perspectives on: How SAS Customer Intelligence 360 completes analytic's last mile. How campaign management processes can easily
The marketing industry has never had greater access to data than it does today. However, data alone does not drive your marketing organization. Decisions do. And with all the recent hype regarding the potential of AI, a successful cross-channel campaign is propelled by a personalized, data-driven approach injected with machine
In parts one and two of this blog series, we introduced the automation of AI (i.e., artificial intelligence) and natural language explanations applied to segmentation and marketing. Following this, we began marching down the path of practitioner-oriented examples, making the case for why we need it and where it applies.