Customer Intelligence Blog
Evolving relationships for business growth![The digitization of everything – its impact on the buyer’s journey and marketing’s role](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and family. A purchase was made, and if the product did
![Universal truths about customer experience Jim and Kris Hiepler-Hartwig are musicians.](https://blogs.sas.com/content/customeranalytics/files/2014/03/Jim-and-Kris.jpg)
Recently, I attended a symposuim hosted by the Calvin Institute with my wife. Some of the many sessions I attended focused on how to create an awesome worship experince. By hearing many of the different musicians perform live, I noticed how the art and science of music enhanced the message. Music brought the message
![Five ways to increase fan revenue with marketing analytics This desk fan is not the kind we're talking about.](https://blogs.sas.com/content/customeranalytics/files/2014/03/Fan.jpg)
Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the
![#DigitalMarketing - Where is Your Foundation? SAS Marketing Operations Management - foundational for successful digital marketing](https://blogs.sas.com/content/customeranalytics/files/2014/03/MOM.Screenshot.jpg)
If you are reading this and you are doing so because the #DigitalMarketing got your attention, then I’ve succeeded! The ‘term’ digital marketing is trending, showing up in white papers, blogs, and other social media, so it was a natural to use the term in the title. Digital marketing is
![Is SoLoMo the new loyalty card?](https://blogs.sas.com/content/customeranalytics/files/2014/02/ritz-david-tweet.png)
“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite you to put on your consumer cap for a minute and answer these questions: How many loyalty cards do you have and how many of those
![Need to solve a big data marketing problem? Visualize it. Marketers of all stripes.](https://blogs.sas.com/content/customeranalytics/files/2014/02/Marketers-All-Stripes.jpg)
Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, the time horizon on our perspective has broadened into the future by progressing From descriptive analysis (What happened?) To diagnostic analysis (Why did it happen?), To predictive analysis (What will happen?) and then To prescriptive