Brian Vellmure

Brian Vellmure is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. For more updates and insights from Brian, please visit his blog and follow him on Twitter: @BrianVellmure

Customer Intelligence
Brian Vellmure 0
The digitization of everything – its impact on the buyer’s journey and marketing’s role

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and family.  A purchase was made, and if the product did