Customer Intelligence Blog
Evolving relationships for business growth
It’s a clichéd rom-com scene: The couple is sitting at a table in clearly awkward silence. Finally, one of them announces that the relationship is over and in doing so delivers the classic line “It’s not you, it’s me.” And what I always hear in those scenes is “It’s not
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
Retailing holds great lessons for marketers in all industries because as long as there have been customers, retailers have focused on the customer experience. And one of the biggest elements of the customer experience is assortment - literally addressing the customer's need for variety or choice. Think of a time