Customer Intelligence Blog
Evolving relationships for business growth
I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for
“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in near real-time.” - from "Customer Love - it's All About the Connection" by John Balla One message does not fit all anymore. Remember the days when marketing would use one
There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately
Some people consider "big data" an "overused" buzzword, almost as if it were a fad or a "trending term" and then in a year, we'll all move on to the next "shiny object." We may very well have a new shiny object soon enough, but the fact remains that big data is a current
It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically changing the world and marketing and IT have the opportunity to radically change the enterprise together. Yes, the stakes are high and
Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the