Customer Intelligence Blog
Evolving relationships for business growth![Leveraging analytics for mobile marketing The key to making sense of mobile is analytics](https://blogs.sas.com/content/customeranalytics/files/2014/10/Mobile-analytics.jpg)
Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I was reading, one line stuck out to me on the first page of the paper: “The key to making sense of mobile
![If you think data security is IT’s responsibility, think again](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is
![Leading marketing excellence with analytics Infographic showing how customer experience management improves the bottom line.](https://blogs.sas.com/content/customeranalytics/files/2014/10/HBR-Infographic.jpg)
There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting
![The White House recently completed a study on big data privacy. Do you care?](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about me. Heck, I’m even more afraid of people on the street with their smartphones who can take my picture without my permission and post it
![Digital marketing - it's really about people.](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts of our lives are being carried out online, and with the explosion of web-enabled devices, there is some truth to the idea that we're literally being surrounded by
![Who owns the data? Well, it’s complicated.](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It