Customer Intelligence Blog
Evolving relationships for business growth
As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels
As we all know, marketing today is moving fast (although everyone was saying that in 2005, and will be in 2025!) Currently, one of the “accelerators” is that of digital marketing, with real time event driven campaigns being one of the latest mantras. For example when a customer puts something
I have the hardest time getting my teenagers to use email. It's a generational thing that all parents probably contend with, and for marketers, it points to the growing importance of social media and mobile apps in the marketing mix. But unless teenagers comprise your largest target market, there's one enduring