Customer Intelligence Blog
Evolving relationships for business growth![Supercharge digital marketing with advanced analytics and business intelligence SAS is the leader in the Gartner Magic Quadrant for Advanced Analytics and Business Intelligence.](https://blogs.sas.com/content/customeranalytics/files/2015/03/Gartner-MQ-x-2.jpg)
Gartner just recently released two Magic Quadrant vendor assessment reports that have important implications for marketers: The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute. The second is
![Leading marketing excellence with analytics The keynote panel at the Marketing Analytics Conference.](https://blogs.sas.com/content/customeranalytics/files/2015/03/Adele.MAC_.Panel_.jpg)
In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to meet changes in customer expectations brought about with social, mobile and the digitization of life. The lunch keynote at the DMA's Marketing Analytics Conference featured insights
![When crunch time calls for real-time responsiveness A real crunch almost always calls for a real-time response.](https://blogs.sas.com/content/customeranalytics/files/2015/03/Real-time.jpg)
Financial goals are best reached with long-term planning - be it savings plans, carefully arranged financing, or any and all forms of insurance coverage. When it's part of a plan and all goes well, the results intended are the ones achieved. All very good, right? But even the best laid plans at
![Analytics produces better foresight in retail Retailers love to forecast a busy Black Friday.](https://blogs.sas.com/content/customeranalytics/files/2015/03/Retail-Forecast.jpg)
Black Friday might seem like a long time ago now, but the impact of this new phenomenon in the UK still ripples. Retailers such as Dixons Carphone embraced the shopping day and once the results were tallied, that turned out to be a good move. The retailer attributes the success to careful planning
![Understanding loyalty dynamics amid non-stop promotions Customer experience matters most for loyalty.](https://blogs.sas.com/content/customeranalytics/files/2014/11/Loyalty2.jpg)
‘These shoppers ain’t loyal’: The sentiment expressed in "Loyal," a song by American singer Chris Brown, struck a cord with me, particularly around consumer behaviour. Whilst Brown may be decrying the erosion of loyalty in a very different setting, it's not a stretch to imagine how his lyrics might ring
![Three tips for rethinking your current customer relationship strategy Your customers' personal data is out there. How you use it (and protect it) is up to you.](https://blogs.sas.com/content/customeranalytics/files/2015/02/Customer-Relationship.jpg)
Scene: My living room. After a long day, nothing sounds better than an evening spent enjoying a beverage and scanning my favorite news magazine while nestled in a deep-backed chair. A few pages in, I notice oddly-specific advertisements with somewhat personal messages. Since when did news magazines start advertising wedding