Customer Intelligence Blog
Evolving relationships for business growth![How the mobile customer is changing marketing Liz Miller is SVP of Marketing for the CMO Council.](https://blogs.sas.com/content/customeranalytics/files/2015/04/Liz-Miller.png)
The CMO Council’s Liz Miller thinks mobile is such a huge issue that we absolutely need to talk about it – and I couldn’t agree more. One of the reasons is that there seems to be a slight disconnect between how quickly our customers are advancing in their mobile lifestyles
![The Internet of Things: customer experience / marketing responsibility Connected devices.](https://blogs.sas.com/content/customeranalytics/files/2015/04/Internet-of-Things.jpg)
You may not have known it, but April 9 is Internet of Things Day – a day touted by its organizers as a worldwide event bringing together makers, entrepreneurs, industry leaders and citizens to discuss, design and develop the emerging Internet of Things (IoT). While it doesn’t have quite the
![Five keys to effective customer experience personalization Kelly McGuire is a subject matter expert on the hospitality industry.](https://blogs.sas.com/content/customeranalytics/files/2015/04/Kelly.McGuire.Headshot.jpg)
Personalization - it's all the rage! And it's no wonder because people are coming to expect a personalized experience both online and offline, driven in part by the mobile experience. Analytically-driven marketing software makes personalization possible and examples abound of organizations that are doing quite well at it. But here's the catch
![Interview: How marketing in the moment matters for mobile John Balla at the Marketing Analytics Conference.](https://blogs.sas.com/content/customeranalytics/files/2015/03/JB-@-MAC.png)
In my ongoing quest to connect people's business problems with sources of technology solutions, my work on the TechnologyAdvice Expert Interview Series puts me in contact with some interesting people behind those solutions. Recently, I caught up with John Balla from SAS and got his insights on how marketing automation relates to mobile customers.
![Five factors driving the modern web experience Scott Calderwood, Senior Manager of Digital Marketing](https://blogs.sas.com/content/customeranalytics/files/2015/03/Calderwood.jpg)
When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at it from the eyes of someone that knows nothing about your company. Try to do that every so often – it will give you an
![Five thoughts to keep your digital marketing strategy on track Almost all marketing today is "digital."](https://blogs.sas.com/content/customeranalytics/files/2015/03/Digital-Marketing.jpg)
We need a social strategy! No a digital strategy! Wait, what about mobile? Email isn’t dead, is it? These are just a few of the comments I hear flying around all too frequently in meetings and executive workshops lately. Adopting a digital strategy is nothing short of daunting. It requires