Simon Waller
Business Solutions Manager

Simon is trained in Applied Statistics and has successfully employed SAS analytical skills in actuarial, risk and many years of SAS consulting and pre-sales in the CRM and Customer Intelligence fields.

Advanced Analytics | Analytics | Customer Intelligence
Simon Waller 0
Customer journey optimization: A real-world example

There are so many ways in which a customer’s journey of experiences can be negatively affected, from forms on websites that are unclear or complicated, to inconsistent or non-relevant interactions over many channels. It is important that these interactions are measured and reduced to maximize customer engagement and increase customer