Author

Simon Waller
RSS
Business Solutions Manager

Simon is trained in Applied Statistics and has successfully employed SAS analytical skills in actuarial, risk and many years of SAS consulting and pre-sales in the CRM and Customer Intelligence fields.

Advanced Analytics | Analytics | Customer Intelligence
Simon Waller 0
Customer journey optimization: A real-world example

There are so many ways in which a customer’s journey of experiences can be negatively affected, from forms on websites that are unclear or complicated, to inconsistent or non-relevant interactions over many channels. It is important that these interactions are measured and reduced to maximize customer engagement and increase customer