Customer Intelligence Blog
Evolving relationships for business growth
As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels
The Fitbit. I wasn't convinced I really wanted one until a coworker showed me a staggering number of pounds lost on a very colorful dashboard. In her sweet Texas drawl, she explained, “It’s all here. My sleep patterns, amount of water I drank, calories eaten, and even steps taken.” One little
Collecting and counting points in order to reach a threshold - and ultimately receive some sort of reward - these are the loyalty programs we know of today. Recently I have read a lot about how brands are looking to overhaul their loyalty programs - to reach more customers and
A great marketing strategy should always include research and reporting components to help sales find “gold” in potential and existing customer data to gain new revenue. Sales teams are always looking to their marketing counterparts to help get new leads to turn them into successful opportunities. It's simply not enough to just provide names
The topic of Marketing Accountability is very hot right now. Also known as Marketing Measurement or Marketing Attribution, it looks at how brands can demonstrate the value of the marketing programs they put in place and execute. In order to demonstrate this value, organizations often use software or programs that are
In today’s digital world, even the most dedicated customers can have different needs and preferences at different times and places. And while customers can certainly be fickle, that’s not what always drives the situationally-dependent nature of the customer relationship. It’s life today that makes it so complex. Think of your own customers