Customer Intelligence Blog
Evolving relationships for business growth
I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it's easy to forget
Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I'm working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value.
If you're active in social media, especially if it's part of your job, you've probably gotten used to the feeling that you're doing everything wrong, or that you aren't doing enough. In the past few weeks, I've been told - directly or indirectly - that a Facebook fan page is