Customer Intelligence Blog
Evolving relationships for business growthAs social media burst onto the scene as a game-changer for marketing several years ago, a lot of focus was placed on the need for brands to be transparent, authentic and accountable in their interactions. Those have always been hallmarks of good business practices, but what had changed was that social media made it
In this 5-part blog series on the Big Data Cheat Sheet on Hadoop, we’re taking a look at these five questions from the perspective of a marketer: What can Hadoop do that my data warehouse can’t? Why do we need Hadoop if we’re not doing big data? Is Hadoop enterprise-ready? Isn’t
As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion
As mass marketing becomes less common and effective, we get closer and closer to the ideal of the “segmentation of one,” which involves high degrees of personalization. In that environment, businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies --
In response to my last post—Marketers ask: Why do we need Hadoop if we’re not doing big data?—a Twitter follower asked this question: It’s a fair question. Typically, marketers are more interested in the car (in this case, big data) than they are in the engine (Hadoop). But Hadoop is
How often do you give much thought to your card swipe? It’s become so commonplace that I doubt you think of it at all – and that’s how it's supposed to be. Fast, easy and a complete non-event so you can be on your way in no time at all