Customer Intelligence Blog
Evolving relationships for business growth
Predictive analytics is not the easiest concept to wrap your head around. It’s all too easy to get lost in explanations about statistics, game theory, modeling, and the rest, and end up with a muddy understanding of a process that draws on historical facts, like customer data, to make predictions
Deb Orton recently had a chance to speak with Bruce Bedford, VP of Marketing Analytics and Consumer Insights at Oberweis Dairy about social media and its role in how they do business. Oberweis Dairy is based in the Midwest and reaches its customers through 48 store locations, its home-delivery business
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and