Deb Orton recently had a chance to speak with Bruce Bedford, VP of Marketing Analytics and Consumer Insights at Oberweis Dairy about social media and its role in how they do business.
Oberweis Dairy is based in the Midwest and reaches its customers through 48 store locations, its home-delivery business of over 200 products and through distribution to local and national grocery store chains. In addition, they’re actively engaged with their customers on Facebook, Twitter, YouTube and a blog in ways that demonstrates their engagement on those channels with “eyes and ears wide open.”
Tune in for the many solid, practical take-aways, but also to hear a compelling story about how customer centricity manifests itself in social media forays that make good business sense and make sense to the customer. Learn how Oberweis views the opportunity to make sense of customer data using analytics to find trends and insights, and the role that location-based services may play in their future plans.