Video: Oberweis takes the ice cream shoppe to the customer


Deb Orton recently had a chance to speak with Bruce Bedford, VP of Marketing Analytics and Consumer Insights at Oberweis Dairy about social media and its role in how they do business.

Oberweis Dairy is based in the Midwest and reaches its customers through 48 store locations, its home-delivery business of over 200 products and through distribution to local and national grocery store chains. In addition, they’re actively engaged with their customers on Facebook, Twitter, YouTube and a blog in ways that demonstrates their engagement on those channels with “eyes and ears wide open.”

Tune in for the many solid, practical take-aways, but also to hear a compelling story about how customer centricity manifests itself in social media forays that make good business sense and make sense to the customer. Learn how Oberweis views the opportunity to make sense of customer data using analytics to find trends and insights, and the role that location-based services may play in their future plans.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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