Customer Intelligence Blog
Evolving relationships for business growth
One of the first things many of us do in the "monitoring and listening" phase of social media engagement is to sign up for Google Alerts. After you sign up for those alerts, one of the things to watch out for are scraper blogs. These sites copy and paste (or
It should come as no surprise that one of the topics of great interest to the customer intelligence community is marketing measurement. And like anything, the better the measurement, the better the potential impact for management. So, to address the topic of marketing measurement for our recent Webinar with the
Influence is something we all want to attain within our respective markets, but questions often arise about what makes someone an influencer: How do you identify influencers in your industry? How influential are they really? How do they influence their audience? Where does their influence begin and end? How can