Customer Intelligence Blog
Evolving relationships for business growth
This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration