Three articles on evolving Your B2B lead generation strategies


Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration between inbound and outbound marketing to deliver the best leads to sales.

Here are three articles that you may find valuable:

BtoB, the magazine for marketing strategists:
For B2B Leads, Don’t Forget about Outbound Marketing

BtoB, the magazine for marketing strategists:
Outbound Marketing: Not Dead by any Means
What to Consider When Creating B-to-B Lead Evaluation Models


About Author

Matthew Fulk

Senior Manager, Database Marketing

Matt Fulk is the Senior Manager of Database Marketing at SAS. He is responsible for driving the marketing automation, lead management, lead nurturing, list optimization, reporting and marketing analytics strategies for all US Marketing. For the past 10 years, Fulk has led the database marketing efforts at SAS. Fulk holds a BA from Purdue University., and on Twitter: @mattdfulk.

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