Customer Intelligence Blog
Evolving relationships for business growth
According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting. What we now know as a "jingle" first aired on Christmas Eve in 1926, touting the merits of General Mills' Wheaties cereal. As we all know, musical messages have since become a staple for advertisements on
My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one
2011 has been a big year for social media at SAS. Our award-winning blogging program got a major makeover We relaunched the Knowledge Exchange in WordPress to provide great thought leadership content to our customers We debuted new corporate social media presences on Facebook and Google+ The popular support.sas.com discussion